The seven key areas of audience and institution avengers assemble research. Part 7.

1)The ways in which the candidates’ own experiences of media consumption illustrate wider patterns and trends of audience behaviour.


Usually, people go to the cinema to see specific films. Now however people are going out less and less due to economic pressures and a rise of ticket prices. This means audiences are waiting to see blockbuster films when they come out on DVD or 'On demand'. Avengers assemble saw 25.6 million tickets sold after release at cinemas, this compared to spiderman 3 which sold 22 million tickets isn't as a high an increase as you'd expect from such a successful film. spiderman 3 (2007) made $890,871,626 Box Office, no where near as much as Avenger assemble's $1,518,000,000. Avengers assemble sold the most amount of Blu-ray DVD's in 2012 (250,000) and was downloaded 13.7 million times on 'ITunes' within the first 24 hours (a record). These statistics show more and more people are watching films from home, not at cinema's.

This is mainly negative as not only do audiences fail to appreciate the full experience that film makers go through to create in movies, they also deny profits to movie producers meaning they have less money to put into new movies. However the franchise still sells copies and people that may not be able to afford to go to the cinema (employment, large families e.t.c) can still enjoy the end product and show their support for the franchise.